
A senior engineering practice, by design.
Thinking Text is a small, senior software company focused on data, AI and fintech. Every engagement is led by its founder, with specialists brought in per project.

Giampiero is an engineering leader and hands-on architect with more than 25 years of experience building software products and the organizations behind them.
Before focusing on Thinking Text, he was Vice President of Engineering for Data & ML Solutions at Nielsen, leading a global organization of more than 200 people across data platforms, machine learning, APIs and product engineering. At Gracenote he built the personalization business unit from scratch, together with the data infrastructure processing trillions of events a day from connected TVs. Earlier, he founded and scaled technology startups in Europe and in the United States — one of them through acquisition.
Today he advises leadership teams as a fractional CTO and leads Thinking Text's own R&D: the gtrade trading platform, real-time speech and language systems, and LLM-based analysis of financial news at scale.
He remains deeply hands-on — setting the architecture and writing production code, now with fleets of AI coding agents working in parallel — and is equally at home discussing a roadmap with a board or a lock-free queue with an engineer.
years building software products and engineering teams
people in the largest global organization led
of events per day in data pipelines designed and run
Experience
Thinking Text
Founder & Managing Partner
Fractional-CTO and senior engineering engagements, alongside proprietary R&D on real-time systems, AI and trading technology.
Nielsen
Vice President of Engineering, Data & ML Solutions
Led the global organization behind data platforms, machine learning, APIs and product engineering for the largest media customers.
Gracenote
Senior Director of Engineering, Data & Personalization
Built the personalization business unit and the big-data infrastructure serving millions of connected TVs.
Technology startups
Founder & CTO
Two decades of founding and scaling software companies — mobile, interactive TV, payments and voice AI — from first line of code to acquisition.
Small on purpose
Founded in 2014 and based in San Francisco, CA, Thinking Text works with a short list of clients at a time. Projects are staffed with a trusted network of engineers, researchers and designers — and with the AI agents that now do much of the building. You always work with the person accountable for the result.